As Rush Chair and designer for Alpha Epsilon Pi, I directed the creative vision behind multiple recruitment campaigns, shaping how the fraternity presents itself across Drexel’s campus and social media. Each semester’s campaign began with a concept, something bold, memorable, and rooted in storytelling. From the Ferrari-themed “Rush Like a Champion” identity to cinematic poster series and social graphics, every design aimed to capture excitement while reflecting the brotherhood’s energy and values.
I managed the full creative process from concept development and typography to layout and digital rollout. Using Illustrator, Photoshop, and After Effects, I produced cohesive visual systems that extended across Instagram carousels, printed banners, and event signage. The campaigns balanced striking visuals with clear communication, driving engagement and turnout during rush week.
These projects allowed me to blend branding, event marketing, and motion design, translating creative strategy into real impact. Through AEPi, I’ve built campaigns that not only look strong but also unite design with community and culture.